It's competition time! Who'd say no to a doll and book competition? I nearly did, but read on to find out what happened.
Background information from the press release
A love of reading, writing and a passion for adventure are the themes of a new Lottie dolls competition, with kids aged 10 and under being asked to put their imagination and creativity into action by writing a story about Lottie and her holiday adventures.
The Lottie™ ‘Holiday Adventure Storywriting competition is a chance for one lucky child to win a selection of ten books from the Lottie Pinterest folder ‘Great Books for Girls’ (that boys can read too!), in addition to winning exclusive NEW Lottie products before they hit the shelves.
Lucie Follett, Creative Director of Arklu, explains; “Lottie dolls motto is ‘Be Bold, Be Brave, Be You’ and our dolls explore inspiring and adventurers themes; the storywriting competition promotes this imaginative nature in young kids. Classic children’s stories such as Anne of Green Gables and Pippi Longstocking, enter us in to a world where girls aren’t pristine or perfect, but are perfectly good role models for real girls. Brave, strong, flawed but charismatic characters inviting us on adventures while we learn a few life lessons on the way – this is typical of the ‘pro-girl’ ethos of Lottie. Vacations abroad or simply school holidays spent at home are often memorable times for children so we want to hear about them, by getting the children involved in some imaginative writing fun!.”
Lottie™ has been purposefully designed under expert guidance to both look and dress as a regular child – a childlike body shape, no make-up, jewellery or high-heels. Lottie™ also has the ability to stand on her own two feet (always a useful life skill for all girls, big and small). A chapter book series based on Lottie’s adventures is currently in development.
Nayu: Originally I wasn't going to advertise this competition because it was Facebook entry only. I'm not on Facebook, and strongly dislike competitions with restrictions like that. I explained that to the publicist who then sent this reply:
We really appreciate your support and we are happy to tell you that, since we really want to engage as many kids as possible in our competition to get them reading great books, and encourage literacy as a hobby from a young age, we have found a more inclusive way to entering the competition, also for those who are not keen to use FB [Nayu: See how to enter below for both entry methods]
Nayu: Whoohoo for that was an unexpected development! I'm pleased I took the time to explain my view because it's made the competition open to everyone regardless of Facebook accounts You do have to be 10 years or under. I'm advertising it here on NRC because reading is vital to life, and the 'classics' are firm favourites for a reason Me, I adore Heidi! Plus I've seen the doll before and thought she was cute - here's an image of Autumn Leaves Lottie Doll:
How to Enter (Facebook method)
Entering the competition is very straightforward, and requires parental permission.
Parents and guardians are asked to download a printable template from the storywriting app on the Lottie dolls Facebook page at https://www.facebook.com/lottiedolls so that kids can use this as a starting point for their story. Parents are then required to take a photo of their child’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant parental permission for their child’s entry to be considered for the competition. Full terms and conditions of the competition are to be found at: http://www.lottie.com/holiday-adventures-story-writing-competition-terms-conditions/
How to Enter (non-Facebook method)
Parents can simply download the storywriting template here , take a photo of their child's entry and email it to us at email@example.com , instead of having to submit it on the Facebook app. That's to say that we can upload directly.
Entries will be judged on their creativity and originality, fun and overall ‘kid-appeal’, as well as keeping true to the ‘pro girl’ values that underpin the Lottie™ brand.
Arklu is a young and innovative award-winning toy company with the dynamic team of Lucie Follett and Ian Harkin at the helm.
Since her launch in August 2012, Lottie dolls have become something of a global phenomenon securing the approval of industry experts (winning 19 awards in the US, UK and Canada including 5 prestigious Oppenheim Portfolio Platinum Awards), child development experts (encouragement quotes), international press coverage and most importantly, positive feedback from the parents and children who love Lottie.
Lottie now sells in 30 countries; the www.lottie.com website appears in 17 language versions, including Chinese, Russian and Japanese.